We have developed a convenient synthesis of tetraalkoxyphenanthrene derivatives and demonstrated their use to form luminescent conjugated oligomers and polymers. Palladium-catalyzed cross-coupling reactions of 2,7-diiodo-3,6-dimethoxy-9,10-di(2-ethylhexyloxy)phenanthrene produced high molecular weight poly(p-phenylene ethynylene)s and low molecular weight poly(p-phenylene vinylene)s. These new polymers, which are luminescent in the solid state and in solution, may be useful for developing LED or solar cell devices, or in chemical sensors.